Easy, fast conversion booster included at bottom of
post…

Most people only want to hear what I have to say about
getting them more traffic. Everything in my business is
geared toward more, more, and more targeted traffic.

While I am sure there are a few readers out there who
have completely studied, tested, split tested, and
tracked their conversion results to a strong control
conversion, most people fail pretty badly at this task.
I’m talking about the optimization of your sales
conversion and monetization strategy of your site to
come up with the most income you can generate with the
traffic you already get.

When sales aren’t going well the universal assumption
is that more traffic will solve the problem. And if you
are converting at all, yes, you will technically do
better with more traffic. But how much of the traffic
that you think you need are you wasting on poor
conversion and poor monetization?

I believe in more cases than not, people who are
generating what they think are low traffic levels would
be shocked at how much more money they could make if
they even tested just a couple things on their sites. I
often ask clients this question:

Do you want a million visitors or do you want to
make money with your site?

This is usually answered by “huh?”

You see, most people think traffic equals money. That
they are one in the same. They are not. There are more
sites online that get incredible amounts of traffic
with very poor results than there are sites with much
less traffic who have optimized their conversion and
monetization strategy to blow the high traffic sites
away in profits.

Saying you have a million visitors a month does not
guarantee that you are living on your own private
island in the Bahamas. When someone starts to brag
about how much traffic they have, I often just wait to
hear the rest of the story. If they are talking to me,
there must be something wrong or they’d have no use for
my input.

Usually what’s wrong is they have no idea how to turn
their traffic into money.

Double Any Sites’ Income By Testing Everything

What if you could keep the amount of traffic you have
and simply double your conversion? Have you tried? Have
you tested everything on your site against other ideas,
headlines, copy, ad placement, banner and text ad
design and copy?

Things you can test…

* Headlines * Ad placement * The way you review
products (if you have a blog where you review
products you are affiliated with) * Every aspect of
your copy on direct sales letters from headlines,
sub headlines, testimonials, fonts, graphics,
pictures, guarantees, colors, to purchase buttons -
they all can have a positive or negative impact on
your overall conversion right down to the smallest
detail.

And it can all be measured. It sounds like a lot of
work, but so is trying to get 1000% more visitors you
might not need to meet your income goals just because
you have low conversion.

In fact, it isn’t anymore. Rather than simple trial and
error, which most people do on blogs like this one by
testing ads in different places and products that will
ring positive with visitors, you can test landing pages
and static copy (direct sales letters) with
multivariate or Taguchi testing.

This method, for which there are many pieces of
software you can buy, tests many different elements of
a page at the same time, rotating in your different
headlines, banners, ads, color schemes, buttons, and
copy segments, coming up with the ultimate, best
converting control possible among all the tests you
run.

This type of testing is impossible to do quickly by
simple experimentation. It uses mathematical voodoo to
come up with the best performing total piece possible
among all the variables you choose to throw at it.

Here’s a definition and description from Jason
Calacanis‘ site:

* The Taguchi Method was developed 50 years ago
and has been used with great success to
optimize automobile and other product
manufacturing. More recently, The Taguchi
Method was applied to direct mail and web
applications. The Taguchi Method takes a number
of elements on a page with one or more
alternatives for each element and dictates
exact combinations that will allow you to
estimate the positive or negative effect of
each element/alternative. * There are three
extremely exciting aspects to this approach.
First, by creating a “best page” using the best
performing alternatives for each element,
significant improvement can be achieved.
Second, the length of the test cycle and the
number of visitors required is surprisingly
small. And finally, since the “recipes” are
created using modular element/alternatives,
using a solution like Offermatica, Taguchi
tests can be designed and executed in a
surprisingly small amount of time. * Taguchi
tests have been run on email, PPC ads and
Landing Pages with great success. Where an AB
Split Test might create a 5-10% improvement, a
Taguchi test cycle will regularly return 25-45%
improvement and has been known to improve
results by 100% or more. A test cycle includes
two weeks of testing a large number of elements
in just two alternatives to identify which
elements increase the likelihood of converting
a visitor to a customer, a second test where
the high-impact elements are tested with a
greater number of alternatives, and a final
test of the “best recipe” against the original
page. The test cycle takes from a couple of
days to a month depending on traffic and
variance and can be designed and run without
significant quantitative marketing or
statistics experience.

A killer definition of Taguchi and A/B testing is on
Michel Fortin’s blog. He includes the software
recommended for testing in his post as well.

Another spot to check out is David Bullock’s site.
David is the $100,000,000.00 man. He’s made Fortune 500
companies that much more by working his testing and
tracking voodoo for the over the last decade. He’s got
some great info on the topic on his site.

You now have much of the testing and tracking puzzle
figured out with the above resources.

Quick and Easy Increase In Conversion Tip…

What I want to show you is a simple conversion booster
I use even on blogs. It is a trust thing. And it really
works.

I found my affiliate and personal product sales went up
after I signed up with Hacker Safe. I know, you thought
that only really improved consumer trust on ecommerce
shopping cart sites. I did too.

Until I met a rep at Stompernet who showed me some very
impressive stats for non-shopping cart sites. I’d like
you to take a look at probably the fastest, easiest,
and most effective thing you can do today to improve
your conversions, affiliate sales, and credibility in
your niche.

Hacker Safe is a very serious company with very serious
proof of concept with over 600 split test results for
their security program. It really does a lot for any
kind of website running it.

—About Jack Humphrey—

Jack Humphrey is the editor of the Friday Traffic
Report.  He teaches blog marketing, social marketing,
and link building strategies.  Stop by and subscribe to
his blog at http://www.jackhumphrey.com

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!