by Adrian Jock, 2009
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Many newbies can be heard saying, “I don’t need to write
my own ezine ads. My guru provided in the members area
all the ads I need.”
If you don’t want to remain a newbie for the rest of your
life, then stop being a copycat. Improve your own skills
and don’t be afraid of failures.
Yes, FAILURES.
The path from newbie to expert always includes one
or more failures. But if you keep going, you’ll soon
see the SUNLIGHT at the end of the tunnel.
Sure, there is an alternative: remain a copycat. But
at the end of your tunnel you will always see …
just another tunnel.
You don’t like this perspective, do you?
Do yourself a service: stop right now being a copycat.
Here is your copywriting guide for ezine classified ads …
Ezine classified ads are short ezine ads. That’s why it’s
easier to write such ads and you will spend less money
on advertising.
When you’re at the beginning of your learning curve
you have to start small … Let’s start …
Rule #1. Forget the pronoun “I” and learn to use “you”
and “your”.
Reason: The readers are neither interested in your person,
your life, your achievements or your failures, nor in
your friends and their success.
Rule # 2. Tell the readers how THEIR lives can
be improved by using the product or service you
promote.
Reason: It’s obvious!
Rule # 3. Don’t waste the advertising space by
saying unimportant things like:
- starting & ending wordings typical for
letters or solo ads (Dear Friend, To Your Success)
- your name
Reason: The advertising space for such ads is very
limited. The more unimportant things you say, the
less space you have for important things.
Rule # 4. Emphasize the most important words
from your ezine ad by writing them using only capital
letters.
Reason: Writing in capital letters grabs the reader’s
attention.
Warning: Don’t write using ONLY capital letters.
When you try to emphasize everything, you won’t
emphasize anything.
Rule # 5. Avoid the hype and grammatical errors.
Reason: Both of them affect your credibility.
Rule # 6. Don’t mislead the readers.
Reason: It’s immoral. In addition, in most countries
it’s illegal to mislead the consumers.
Rule # 7. Forget about simple and common calls to action
like “Click here” or “Check this out”.
Reason: Such simple calls to action only waste the
space. They are a NO-NO in copywriting. When you
will be more experienced don’t forget to approach better
this aspect. It’s an important one and you need to
learn how to write a good call to action.
Rule # 8. Use at maximum the advertising space you buy.
For example, if you buy a 7-line ad space, then write a
7-line ezine ad, not a 6-line ad.
Reason: You need to grab the reader’s attention
and you can do it only by revealing as many benefits
as you can. If your ad tells almost nothing, you will get
the same in exchange: almost nothing!
Rule # 9. Use a service that shortens the link to your
website and works like an ad tracker at the same time.
Reason: You save advertising space by using
shorter links and you also track the results of your
advertising campaign. By analysing the results, you
will be able to improve your future actions.
Rule # 10. Write more versions for your ezine ad and ask
your relatives, colleagues or friends which one grabs
their attention and makes them click on your link.
Reason: No one is able to write the best ad on the
spot. Even the best copywriters write more ads
and test them to see which one is better.
Forget about excuses like “I don’t know how” and
“I don’t have time”. Start RIGHT NOW to write
your own ezine classified ads and you won’t regret it!
To Your Success!
Adrian Jock
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Adrian publishes Ezine Advertising Info Newsletter,
an ezine dedicated to help ezine advertisers succeed.
To read recent issues or subscribe free to his ezine,
visit his blog: http://www.ezineads.info
If you want to use a professional service for placing
your ezine classified ads, Adrian recommends you
ADS HOME Ezine Classified Ad Co-op:
http://sgrant8905.hmmceo.hop.clickbank.net
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