Archive for February, 2009

MMEzine is online.

February 24th, 2009

This is just a quick note to let you know that this weeks
issue of the MMEzine is online.
http://mmezine.com/archives/issue327.html

In This Weeks Issue

Top Sponsor Ad:  Post Your Ads Every Day Fr-ee
Editor’s Blurb:  I have been very busy lately
Fre*e Resources:  Fre*e resources
Article:  Article Distribution vs. Guest Blogging
Featured:  $7 products
Subscriber’s Fre*e Ads: Promote Your Opportunity Here + Ad Code
Membership Site Up:  What’s happening in the Members area
Ezine Ad Swaps:  Some Great Ezines To Read

http://mmezine.com/archives/issue327.html

Popularity: 61% [?]

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Ezine Classified Ads: Copywriting Guide for Newbies

February 20th, 2009

by Adrian Jock, 2009
=====================================

Many newbies can be heard saying, “I don’t need to write
my own ezine ads. My guru provided in the members area
all the ads I need.”

If you don’t want to remain a newbie for the rest of your
life, then stop being a copycat. Improve your own skills
and don’t be afraid of failures.

Yes, FAILURES.

The path from newbie to expert always includes one
or more failures. But if you keep going, you’ll soon
see the SUNLIGHT at the end of the tunnel.

Sure, there is an alternative: remain a copycat. But
at the end of your tunnel you will always see …
just another tunnel.

You don’t like this perspective, do you?

Do yourself a service: stop right now being a copycat.
Here is your copywriting guide for ezine classified ads …

Ezine classified ads are short ezine ads. That’s why it’s
easier to write such ads and you will spend less money
on advertising.

When you’re at the beginning of your learning curve
you have to start small … Let’s start …

Rule #1. Forget the pronoun “I” and learn to use “you”
and “your”.

Reason: The readers are neither interested in your person,
your life, your achievements or your failures, nor in
your friends and their success.

Rule # 2. Tell the readers how THEIR lives can
be improved by using the product or service you
promote.

Reason: It’s obvious!

Rule # 3. Don’t waste the advertising space by
saying unimportant things like:

- starting & ending wordings typical for
letters or solo ads (Dear Friend, To Your Success)

- your name

Reason: The advertising space for such ads is very
limited. The more unimportant things you say, the
less space you have for important things.

Rule # 4. Emphasize the most important words
from your ezine ad by writing them using only capital
letters.

Reason: Writing in capital letters grabs the reader’s
attention.

Warning: Don’t write using ONLY capital letters.
When you try to emphasize everything, you won’t
emphasize anything.

Rule # 5. Avoid the hype and grammatical errors.

Reason: Both of them affect your credibility.

Rule # 6. Don’t mislead the readers.

Reason: It’s immoral. In addition, in most countries
it’s illegal to mislead the consumers.

Rule # 7. Forget about simple and common calls to action
like “Click here” or “Check this out”.

Reason: Such simple calls to action only waste the
space. They are a NO-NO in copywriting. When you
will be more experienced don’t forget to approach better
this aspect. It’s an important one and you need to
learn how to write a good call to action.

Rule # 8. Use at maximum the advertising space you buy.
For example, if you buy a 7-line ad space, then write a
7-line ezine ad, not a 6-line ad.

Reason: You need to grab the reader’s attention
and you can do it only by revealing as many benefits
as you can. If your ad tells almost nothing, you will get
the same in exchange: almost nothing!

Rule # 9. Use a service that shortens the link to your
website and works like an ad tracker at the same time.

Reason: You save advertising space by using
shorter links and you also track the results of your
advertising campaign. By analysing the results, you
will be able to improve your future actions.

Rule # 10. Write more versions for your ezine ad and ask
your relatives, colleagues or friends which one grabs
their attention and makes them click on your link.

Reason: No one is able to write the best ad on the
spot. Even the best copywriters write more ads
and test them to see which one is better.

Forget about excuses like “I don’t know how” and
“I don’t have time”. Start RIGHT NOW to write
your own ezine classified ads and you won’t regret it!

To Your Success!
Adrian Jock

========================================
Adrian publishes Ezine Advertising Info Newsletter,
an ezine dedicated to help ezine advertisers succeed.
To read recent issues or subscribe free to his ezine,
visit his blog: http://www.ezineads.info

If you want to use a professional service for placing
your ezine classified ads, Adrian recommends you
ADS HOME Ezine Classified Ad Co-op:
http://sgrant8905.hmmceo.hop.clickbank.net
========================================

Popularity: 60% [?]

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Posted in Advertising, Copy Writing, Internet Marketing

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Brand Building is a Journey

February 18th, 2009

By Sharon Housley

Brand building is indeed a journey. Branding is all
about how your product or service is perceived by
customers and potential customers. A brand marketer
attempts to manipulate brand awareness by associating
traits they would like consumers to associate with the
brand.

Building a brand has everything to do with capturing
the hearts and minds of consumers. Building a brand is
much more than just promoting an image. A brand
incorporates and conveys the values and traits that a
company wants associated with their product or service.
It sounds like building a brand is a simple task, but
the marketers must do more than just create a brand
image. The magnitude of branding encompasses all
aspects of a product. With this in mind, we’ve put
together a guide for marketers on the journey of brand
building…

Protect Your Brand Regardless of whether there are
current brand expansion plans or not, it is a good idea
to register the brand domain in other countries (like
.eu). Registering the brand in foreign markets, even if
you don’t use them, will help protect the brand.
Additionally, be sure to register the brand as
“account” names on the various social networking sites,
if for no other reason that to prevent someone else
from doing so and taking advantage of (or
misrepresenting) your brand.

Defend The Brand Monitor popular blogs, news feeds, and
other online resources for any mentions of your brand.
If there is a mention, such monitoring will allow you
to react quickly if the need arises. Use ego feeds and
Google alerts to receive instant notifications when the
brand is mentioned in the social media.

Develop A Brand Image Develop an image that can be
associated with your brand. Brands tend to be iconic,
and consumers will often associate an image with a
brand. Providing that image will assist consumers with
brand recognition. Small business owners often wear
multiple hats, but graphic design is not for amateurs,
so this is an area that is often worth spending money
on. The graphic image associated with your brand should
be professional and visually appealing.

Brand Consistency Every contact that you have with a
customer or potential customer should reinforce your
brand. Branding should be consistent in all aspects of
your business and promotion. Present the same image and
colors in all aspects of a consumer experience, from
business cards to invoices to web design and so on, so
that they all remain consistent.

Global Brand Concerns The world is much smaller than it
use to be, and this offers businesses an opportunity to
breach new markets. But it also poses a challenge to
small businesses who are unaware of how their product,
logo, slogan, or brand will translate or be perceived
in foreign markets. Be sure to consider and investigate
the global implications of any text, slogans, or images
that you associate with your product or service, and be
aware of how it might impact your brand in the global
market.

Establishing a strong brand can have significant value,
and truly is a journey that companies should embark
upon in their quest to be successful.

About the Author: Sharon Housley manages marketing for
FeedForAll http://www.feedforall.com software for
creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com audio recording and editing
software.

Popularity: 56% [?]

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Affiliate Marketing Basics: Let’s Talk About Traffic

February 16th, 2009

When you’re just getting starting in Affiliate Marketing, one of the most important things you need to learn about is traffic – specifically what it is and how to get it.

Why?

Because although it’s become somewhat of a cliche these days, the truth is, “the money is in the list” – but that means YOUR list, not the list of the people whose products you’re selling – at least not if you want to be successful.

Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting, right? So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product.

BUT – there’s a serious problem with using this method. Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s the solution:

1. Write your ad and send prospects to a well-written squeeze page – YOUR squeeze page. (A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information. Squeeze pages should be simple – no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them information that is what they’re expecting to find and that’s useful to them.)

2. Offer them an incentive to give you their contact information. (This could be a free report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product.)

3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.

4. Follow up with them on a regular basis – mixing good information, free bonuses from time to time and additional affiliate products.

Lather, rinse, repeat. (Once you’re making money from your first affiliate product, move on to the next and then the next and the next.)

The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a “system” and it runs “almost” on autopilot. (There is NO SUCH THING as a business that runs 100% on autopilot – and don’t believe anyone who tells you differently.) Any business – real business – takes work and effort. But by setting this system up this way, your autoresponder does the majority of the work, and you will only need to do simple updates and make sure you keep fresh information flowing.

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Popularity: 26% [?]

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Posted in Internet Marketing, Traffic Generation, Viral Marketing

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Why Use Viral Marketing?

February 3rd, 2009

Why should you use viral marketing? If you are trying to get the word out about a product, a service or an idea, viral marketing is the best option for you. The internet is something that makes communication free so it is possible for people to send your links around the world without it costing them any money. You can get people to send around your ideas for nothing if you just add a few tricks of the trade in with your e-mail such as cards or cute photos. Even jokes can be used as form of viral marketing.

Why use viral marketing? There are many reasons. Viral marketing can be used for the following:

Market a product

If you have something that you are selling online, what better way to sell the product than by viral marketing ? By using this method, you can have other people spread the word about your product. You can use it on social networking sites, social bookmaking sites, or any other type of site where people communicate with one another. If you have a product to market, there are hundreds of ways that you can market it using viral marketing online.

Market an idea

Many people who have a political affiliation or feel strongly about an idea use viral marketing to get their idea to as many people as possible. You have probably received many e-mails about political campaigns. This is a form of viral marketing. It is marketing their ideas to the public and then counting on the public to spread them around. The internet makes it so easy and has really changed the way that we get our political campaign news as well.

Market a service

If you have a service that you want to promote online, viral marketing can help. The same way that you use viral marketing for everything else, you can use it to promote a service. Viral marketing is the art of getting others to spread the word about your service. You can do this on many social sites for free online. The internet has opened up a lot of doors for people who have products, services and ideas and how to spread them around. Viral marketing is the art of using the internet to spread the word about anything near and dear to you by getting others to do it for you. In most cases, you can use viral marketing online for free.

Viral marketing can be used to market anything that you want. No matter what you want to spread around the internet, there are ways that you can do it for free online. You can take advantage of viral marketing in a number of different ways and make this type of marketing work for you.

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Popularity: 37% [?]

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Posted in Internet Marketing, Viral Marketing

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