Duplicate Content Isn’t The End Of The World!
By Liz Tomey
So many people are running out buying this software and that software to make private label content unique. Well, it’s time to put your credit card away and listen up. You don’t have to buy any software or membership. There are just a few things you need to do to protect pages that you place articles or private label content on.
The first thing you should do is always design your own site layouts. Don’t use templates that have been used by 100’s of other people. This way it ensures that your layout is original, and the search engines wont see it as duplicate content. You’ll also need to make sure that the meta tags for each page are different. Have a different title for each page is very important.
Now that you know what to do with the actual pages of your sites, let’s talk about making the content unique to your site.
If you’re using an article you only have reprint rights to, you can’t change the article, but you can: 1. Add your own introduction to the article. If you need more keyword density than the article has put those keywords into the introduction you write for that article.
2. Put text advertising in the middle of your article. Design it so that there is a box around the advertising. By doing this it makes the advertising stick out from the article so there is no doubt it’s NOT part of the article to your visitors.
3. Add a comments box under the article where visitors can comment on the article. This allows your visitors to build your unique content for you. Their comments will become part of the pages content.
4. Add your own conclusion to the article. Again, this is another great place to add your targeted keywords to.
If you are using content that you have private label rights to on your sites, you still need to do the same changes that we just talked about to it also. It’s easier to change private label content because you can edit it however you would like.
Using already created content is great, but to really succeed with it, you need to take the time to make it unique to your site. Yes, it does take time, but it will pay off for years to come. It will give your sites staying power and those that don’t follow the advice here will continue to struggle as their sites get dropped from the search engines.
Liz Tomey is the owner of http://www.AdsenseGirl.com where she reveals several adsense secrets that hundreds of people are using every day to make their sites profitable with Google Adsense ads. Visit her site for the free report!
Article Source: http://EzineArticles.com/?expert=Liz_Tomey
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Setting Your Blog Apart From the Rest
By Liz Tomey
Spend just a few minutes searching the web, and you will find an overwhelming number of blogs on just about any topic imaginable. With so many blogs available, it can be difficult to make yours stand out above the rest. Whether you are starting out with a new website or you want to make your current blogging website more noticeable, there is a foundation for the creation and upkeep of both. Capturing the interest and attention of readers is your ultimate goal, and this goal can be reached by finding your area of expertise or your niche. Providing information on a topic of interest that will fill a void left by other blogs can help you to build a group of readers who will stay interested. Don’t get me wrong - you will still have to work to make your blog appealing, but if you find the special place where your voice can be heard, you will find success.
Obviously, every outstanding blog must begin with an outstanding idea. It is impossible to create a site that will last if you do not have one. Take a look an some good existing blogs and you can easily see why competition in this area is so fierce. To make your blog stand out in this very visible crowd, you have to be able to offer readers something that no one else can at the moment. This may mean you offer up a totally new idea, or it can mean that you may use a topic that is already available but you offer it up in a unique or more impressive sort of way.
Throughout the process of setup, it is very important that you take the time to research existing blogs and know what is out there. Understanding your competition is the key to being successful. One way to find a perfect model for your own blog website is to spend time looking at sites that have already built up an audience for themselves. You can often incorporate many of their strategies and ideas into your own blog. However, keep in mind that you will still need to add your own personality and beat to make your blog stand out. Most blog readers agree that it a unique flair that draws them to blog sites. They tend to become repeat readers of a blog that shows the creators personality and interests and is written in that blogger’s own voice. This applies both to the design and layout of the site and to the content featured there.
After you have decided on the perfect idea, spend time deciding what special niche you are going to be able to fill. Remember that it needs to be something you care about, something you are genuinely interested in, to keep the blog going. If you write about something that you are not fully engrossed in, you will not be able to maintain the attention and excitement in that project. Readers can sense a blogger’s enthusiasm and knowledge immediately through the blog.
In the end, though, a good idea alone will not send you to the top of the blogging success list. You also have to create for yourself a marketing scheme that is realistic and will attract readers to your site. Once you get them there, enthusiastic and knowledgeable content will keep them there. Remember, though, that you never get a second chance to make a first impression. Take time out to get started in the beginning with an attractive site, follow up with great content, and enjoy blogging success!
Liz Tomey runs http://www.BigWebBlogs.com where you can submit your blog for incredible exposure at no cost! Check out our latest blogs on blogging free site today!
Article Source: http://EzineArticles.com/?expert=Liz_Tomey
Write Articles WITHOUT Writing!
By Larry Dotson
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer.
Here are four ways to make writing articles a lot easier:
1) Use My Articles - You could add your own name, resource box and web site link to 199 of my prewritten articles. You can even rewrite them if you want. Just allow other people to republish them. For details visit:
http://www.ldpublishing.com/viralarticletoolkit.html
2) Interview An Expert - You could interview an expert in exchange for free publicity. Just ask them questions.
It could be about their personal and/or professional life. You want the interview to be long enough to create an
article.
3) Excerpts Of Information - You could ask a writer or publisher to use excerpts of their information to create an article in exchange for giving them free publicity. You both could share the resource box of the article.
4) Hire A Ghostwriter - You could hire a ghostwriter to write an article for you. They would write it and you could add your name as the author, a resource box and your web site link.
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Write Articles WITHOUT WRITING - Add your name, Article Source: http://EzineArticles.com/?expert=Larry_Dotson |
Ad Package Prices Slashed
Ezines-R-Us have slashed the prices of their advertising packages!
Prices start at $19 and you can have your ad seen by thousands!
Make use of these outstanding discounts to generate more revenue in the busy season. Great reductions.
All double opt-in ezine classified ad packages reduced.
If Long Copy Stinks, Think Soap
By Michel Fortin
Just two days ago, my friend and copywriter John Riskowitz published one of my articles on long copy to his list, to which one of his subscribers protested.
Coincidentally, his protest points out the fact that commodity products, like soap, do not require long copy. The coincidence is that I agreed with what this person is saying, and in fact I actually posted another article just last week on the very topic of product categories, and the different approaches, including copy length, required for each one.
Academia labels them as convenience products, shopping products, specialty products and unsought products. (Soap, among others, falls into the convenience category.)
However, John’s reponse to his subscriber not only made sense but also offered a powerful lesson I wanted to share with you today. In fact, to add more chutzpah to his reply he used an example originally created by another top copywriter, Drew Eric Whitman, on — of all things — soap!
First, here’s what this person said in response to my article:
Wrong.
The copy must be long ENOUGH to work. Long copy does not help the sale of chewing gum. Long copy does not help the sale of Copy paper. Long copy was not used to sell Generic products in stores.
Chevy doesn’t use long copy. Ford. Toyota. GM. Honda. General Mills. John Deer. All use short copy.
Here was John’s brilliant response to this gentleman, reprinted here with his kind permission:
I agree. The copy only needs to be as long as it takes to do the job. For more complex products and services, longer copy is needed. But even for chewing gum, long versus short is relative.
For example, let’s take a simple product like soap. Not the Ivory or Zest garden variety. Let’s say you sell scented soap in the shape and colors of fruit. In your copy, you could just say, “orange-scented bar soap” or “smells like coconut.”
Instead, why not compare the soaps to the freshest, juiciest slices of Mandarin or Florida oranges?
Or for the coconut-scented soap, why not compare it to the freshly cut coconuts in the sun-soaked western Caribbean… reminiscent of the white meaty centers and the sweet, luscious, milky juice?
If that seems a little over the top, consider that you’re selling more expensive specialized soap. You’re not selling Irish Spring.
Your soap has 2 things going for it:
1) It’s visually beautiful, and…
2) It smells delicious.
To NOT play up the 2 things that make your soap so appealing is missing the boat.
THAT’S what I got out of Michel Fortin’s article on the subject. He’s not saying do long copy just for the sake of being long. And he’s not saying use long and BORING copy either. He’s saying your copy needs to be long enough and persuasive enough to get the job done. And, you’re right: for commodity-type products, you don’t need longer copy. If your USP is price, sometimes stating that fact alone is enough.
For example:
Paper clips - $1.99/box of 500
Paper clips - $3.99/box of 500
Which one would you buy? All things being equal, you’ll probably go for the $1.99/box one, right?
But what is there was a good reason why the $3.99/box one was higher priced? What if they were more heavy-duty, or they have little ridges on them that let them grip the pages better? If that was the case, and YOU sold those higher-priced paper clips, wouldn’t you want to let your market know about it? Or would you keep the same shorter copy as your cheaper competition.
So long versus short copy is a relative thing. You obviously don’t need a 24-page magalog to sell chewing gum…unless your gum cured cancer. Or had a special vitamin and mineral supplement that reduced the risk of heart attack and stroke. Then you might need testimonials from doctors, pharmacists, and other experts. Testimonials from existing customers who swear by your gum. You need an avalanche of proof.
And as far as car companies not using long copy, some of them do. If you’re on their mailing list you might get some. Some of them don’t, because of the way their advertising agencies work. (Remember those Superbowl ads? Do you remember any of the products in those ads? I’m guessing very few.) But they all should use targeted direct mail with long copy to supplement their existing advertising.
The fact of the matter is, most car commercials suck, in my opinion. You see the same ad all the time: a car driving out in the country or some other place. Do you really remember which car goes with which ad?
Did you ever see David Olgivy’s ad for Rolls-Royce? The one with the headline, “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” He used longer copy in that ad than most other car companies did. Not a 12 page sales letter, because it was a space ad. But longer than the other car companies’ shorter copy.
And that ad was responsible for breaking sales records for Rolls-Royce.
I hope I didn’t go a little overboard here. I just wanted to say that in principle I agree with you. But I also agree with Michel.
What do you think? I always welcome healthy discussion on subjects such as these. I always invariably end up learning a thing or two.
Best Regards,
John
— About the Author —
Michel Fortin is a direct response copywriter, marketing strategy consultant, and instrumental in some of the most lucrative online businesses and wildly successful marketing campaigns to ever hit the web. For more articles like this one, please visit his blog at http://www.michelfortin.com/ and subscribe to his RSS feed.
Dictionary of the Top Ten Terms in Blogs
By Liz Tomey
People who are interested in creating blogs for themselves often have trouble reading self heal articles because they do not understand the terminology. Failing to understand what basic terms mean can create an unnecessarily large workload. Following are a brief explanation of the top ten blog terms, designed to aid the beginner in gaining a basic understanding.
1.Blogs - Believe it or not, there are actually people out there who do not know what a blog is. So, we placed this word at the top of the list of important terms. The word “blog” is actually short for “web log.” Basically, a blog is an online journal that is created and maintained by individuals. Although it is defined as a journal, it does not mean it is a place for one to bear his soul for the world. Instead it is often used a place for people to share information on a topic they are interested in and offer advice to others. Some bloggers are even able to use a blog to make money.
2.Pinging - This is a very important tool for those who want to help their blog be noticed by as many people as possible. Many sites provide this service at no cost and will notify search engines each time a blog is updated. This will help your blog rank higher on the list of popular sites, thus making it more easily located by readers.
3.Linking - Many who write blogs place links throughout their content. These links will direct readers to other sites that provide additional information on the blog topic and also help to show the reliability of the blogger. Providing readers with additional information will actually help improve readership instead of send it elsewhere.
4.Posts - Posts are simply new entries made into your blog. Every time you update, you make a new post.
5.Template - This refers to the setup of the blog site itself. Most new blogs come with a standard template, but you will want to try and make it as unique and aesthetically pleasing as possible. Expressing your individuality through the template will help make your blog more memorable.
6.Blog host - To begin a blog, you have to sign up with a blog host. These are sites such as Blogger or MySpace. Generally a blog host is a large site that offers blogs to any number of subscribers. Many offer this for free, so be wary of a group that requires payment for the service.
7.Blog directory - A blog directory is an online database that categorizes various blogs found on the internet. You will want to make sure your blog is added to a directory to help spread the word about your blog.
8.Niche - Articles often advise people to find their niche and start a blog on that topic. A niche is the purpose of your blog. It refers to what your blog is about. Will you choose to create a serious blog about politics or religion? Or will you offer a more laidback blog that focuses on music or movie stars? What you decide will determine your niche.
9.RSS feed - An RSS feed is code that can be created with your blog that allows your readers to subscribe to it. Readers will not have to check your blog on a regular basis to see if you have made an update but will automatically be informed each time you make a change.
10.Trackback links - Trackback links provide notification to other bloggers anytime you refer to their blog in a post. It will also include a link to your site from theirs.
For those just starting out, these terms should help to make many advice articles easier to understand. If you continue to find terminology with which you are unfamiliar, research it carefully before making additional decisions regarding your job. Remember, education is power!
Liz Tomey runs http://www.BigWebBlogs.com where you can submit your blog for incredible exposure at no cost! Check out our latest blogs on online blogging today!
Article Source: http://EzineArticles.com/?expert=Liz_Tomey
Atomic Blogging
The Eye Opening Truth About Making Money With Ebooks
By Liz Tomey
Ebooks are becoming very popular online. You can find an ebook on just about any topic now. From taking care of your pets all the way to making money online, if you can think of a subject, I bet there’s an ebook about it. Some of these ebooks you can get at no cost, but if you want really good information, you’re going to have to spend some money. Some ebooks sell for just a few dollars and some of these ebooks sell for hundreds of dollars.
So what are ebooks?
Ebooks are simply downloadable books. You can download them and either read them on your computer or print them out and read them whenever you want. I myself usually print them out and read them because it’s so much easier than sitting at my computer. You’ll definitely want to print them out if it’s a long ebook.
I’ve got a little secret to tell you about ebooks. Many people online are making a killing selling and giving away ebooks online. Yes, it’s true. People are making money by selling information. They are known as information publishers. I’m one of these so I know the real income potential in selling these ebooks.
When I first got started though all I did was lose money. Many people that try to sell ebooks lose money too. There are several reasons but mainly because they just don’t know how to do it the right way. They think if they write an ebook, get it setup online to sell then the cash will just start pouring in. This simply just is not true. Many people walk away after putting in tons of effort setting everything up thinking that they can’t make any money. If they realized that they had to have people to sell it to, they would have saved themselves a lot of time.
You have to have a marketing plan and be willing to try new strategies to help you sell your ebook. There’s even ebooks written about how to product and promote ebooks that can help you all the way from start to finish. Just go to your favorite search engine and I’m sure you can find at least ten of these ebooks.
Before you start purchasing them though, make sure that you read some reviews about them. Some of them are pure junk and will leave you with even more questions than you had before you even read the ebook. With a little research though you find exactly what resources you need to get up and running with creating and selling ebooks.
Your first step will be finding a demand for your ebook. You’ll have to find what people want before you can give it to them. Once you’ve done that you can begin writing your ebook, and then selling your ebook by implementing many different marketing strategies. It all sounds harder than it really is, but as long as you have a plan and focus on your end goal, selling ebooks can be a very profitable business.
Liz Tomey is a successful Internet marketer who has produced several amazing products about creating an income online. If you’d like to get started with an internet marketing strategy, you can get three quick and easy ones by visiting http://www.UndergroundMarketingStrategy.com
Article Source: http://EzineArticles.com/?expert=Liz_Tomey
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